Perhaps the greatest deterrent to innovation is the fact that it is tied so closely to failure. This is hardly a revelation to most of you, I’m sure. Yet in our subconscious decision-making process lurks the question, “What if this doesn’t work?”
Many can’t get past that question. Even though they can see the possibilities, they can’t quite summon the courage to move beyond the comfortable performance of the current reality. And make no mistake—innovation requires risk.
More and more, we’re convinced that the future can’t be secured by playing it safe. As marketing guru Seth Godin says in his latest book, Poke the Box, “Please stop waiting for a map. We reward people who draw maps, not those who follow them.”
In the future in our industry, the rewards for those who consistently push themselves to step outside of the box will be great. Along those lines, here’s a little light reading to ponder. I’m particularly fond of New York City’s Mayor Michael Bloomberg who has taken it upon himself to bring innovation to municipal government by “making himself accountable” for the results. That’s huge. In order to truly create breakthrough technology and build spectacular business value, Healthcare IT leaders absolutely have to create innovative cultures that give their teams the freedom to fail – and most importantly to pick them up when they do.