Urgent Care as a Growth Engine: How Health Systems Can Unlock Revenue with the Right Tools

Once viewed as a low-margin access point, on-demand care is now a strategic growth engine for forward-thinking health systems. With the ability to boost both revenue and patient access, urgent care clinics are fast becoming a cornerstone of diversified delivery models.

According to IBISWorld, the market is expected to reach $48 billion by 2025, driven by rising consumer demand for convenience, ongoing shortages in primary care access, and increasing investments from health systems and private equity firms. With a projected 5.28% compound annual growth rate (CAGR) from 2025 to 2034 (Precedence Research), the opportunity is clear: urgent care can be a high-margin, high-impact part of a diversified care network.

As a critical access point and revenue driver, urgent care allows health systems to:

• Extend reach into underserved communities
• Improve care access without long-term PCP shortages
• Capture downstream referrals and diagnostic revenue
• Reduce ER volume and cost

Progressive health systems are embracing this shift and discovering that operational efficiency and the right technology stack are key to maximizing return on investment. Tools tailored to the unique pace and needs of urgent care can create massive savings while improving patient throughput, documentation speed, and care quality.

Why Your EHR Isn’t Built for This

While some health systems default to their hospital EHR for episodic care, this approach takes the urgency out of urgent care. Traditional EHRs were designed for inpatient workflows — not high-volume, fast-paced ambulatory environments.

This creates critical challenges:

• Slower throughput due to inefficient workflows
• Longer documentation times and provider frustration
• High denial rates from misaligned billing processes
• Difficulty scaling across multiple clinics

In other words, providers are overwhelmed with administrative tasks and can’t spend enough time with patients; patients are unhappy with the length of wait, visit, and provider interaction; and the clinic may have to turn away patients — and profits. All of these problems can sorely impact your revenue potential, especially if you want to scale.

Experity’s urgent care-specific EMR and PM solutions offer a stark contrast. Built for speed, flexibility, and ease of use, Experity enables providers to move faster and document smarter.

What Experity Does Differently

Legacy hospital EHRs may be familiar, but they often fail to deliver results where urgent care matters most: fast workflows, accurate documentation, and clean revenue cycle performance. Experity is purpose-built to meet these demands, and health systems using it report results that outperform industry benchmarks across the board.

Here’s how Experity clients consistently do better:

Lower Denial Rates, Cleaner Claims

Experity’s integrated revenue cycle tools — including real-time eligibility verification and smart coding assistance — help reduce denials in key categories like coding, credentialing, and timely filing. Health systems see significant reductions in denial rates, even compared to payer averages as high as 39%.

Faster, More Predictable Revenue Collection

With nearly 50% of A/R over 90 days in many health systems, Experity’s streamlined billing and claims management closes the gap. By automating manual processes and surfacing risks earlier, Experity clients bring A/R days closer to the industry benchmark of <35 days — improving cash flow and reducing write-offs.

Smarter Coding, Without the Burnout

Experity’s E&M reporting tools track coding trends by service level, patient type, and month, helping providers avoid both under-coding and over-coding, which can lead to audits. The system also highlights the percentage of new vs. established visits and E&M level distribution — critical for understanding visit complexity and reimbursement potential. Purpose-built E&M tracking ensures accurate billing and defensible documentation — without the need for costly Epic customizations.

Combined with AI-powered smart charting, providers cut documentation time from minutes to seconds. This drives both accuracy and provider satisfaction.

“Experity has a coding algorithm that’s audited and updated regularly, which offers us the best opportunity in their platform to chart the maximum without fraudulently upcoding.

There’s no need to think about the code that you have to choose.  All this is enormous for a company — to have something that’s that complicated, that comprehensive, but also be that easy.” – John McNulty, CEO & Managing Partner, Gateway Urgent care and Mercy Urgent Care

Actionable, Real-Time Insights for Leaders

Traditional hospital EHRs make urgent care reporting an afterthought. Experity surfaces KPIs and trends at every level — clinic, provider, payer — with interactive dashboards that highlight denial reasons, revenue trends, staffing needs, and more. Operational leaders get clear, timely data to scale best practices and drive improvement.

Strategic Impact: More Than Just Software

By addressing the full revenue lifecycle — from eligibility to payment — Experity helps health systems improve cash flow, reduce admin friction, and increase provider satisfaction, all while complementing existing EHR infrastructure.
“In an urgent care setting where most of it is episodic and speed and efficiency are important to core tenants of our business, the Experity software solution delivers that in spades. And I think our clinicians really repeat that back to us after they’ve used both types of systems and they really like the charting system in Experity” -Andrea Malik Roe, President/Cofounder CRH Healthcare

Proven Results: Aligning Urgent Care With Broader Health System Goals

Urgent care should not be seen as an isolated service line — it’s a vital extension of a health system’s mission to deliver timely, accessible, and patient-centered care. While operationally distinct from traditional hospital workflows, urgent care plays a critical role in driving system-wide goals such as improving care access, enhancing patient satisfaction, and increasing overall efficiency.

Health systems often hesitate to run urgent care on a separate platform. But organizations have shown that using a tailored EMR like Experity can dramatically improve clincal and financial performance — without disrupting enterprise EHR strategy.

Experity’s platform enables urgent care teams to:

• Operate with the agility required for same-day, walk-in care
• Efficiently meet fluctuating patient volumes
• Deliver fast, consistent, and high-quality experiences
• Report on key performance metrics to drive continuous improvement

When fully supported, urgent care becomes more than a convenience — it becomes a strategic asset. It plays a pivotal role in:

• Reducing emergency room load and costs by diverting non-emergent cases
• Expanding access in underserved areas, boosting patient acquisition and retention
• Capturing downstream revenue from follow-ups, diagnostics, and specialty referrals

By treating urgent care as a specialized service — not a replica of hospital-based care — health systems can maximize both clinical effectiveness and financial performance. With Experity, they gain a proven foundation for urgent care success without compromise.

A Strategic Partner for Long-Term Success

As the urgent care market grows more competitive and complex, health systems face increasing pressure to deliver faster, more efficient care without sacrificing quality or burning out providers. Experity was built to meet this challenge — not by retrofitting hospital-based EHRs, but by designing a platform that is purpose-built for the unique demands of urgent care.

The results speak for themselves. Health systems using Experity consistently report measurable improvements in operational efficiency, patient throughput, revenue cycle performance, and staff satisfaction. When the front-line experience is better — for both providers and patients — the business outcomes follow.

Why Health Systems Choose Experity

• Faster Visits, Higher Volume
  Experity’s streamlined workflows reduce door-to-door time, enabling centers to see more patients per day without increasing staff or sacrificing care quality.
• Charting in Minutes, Not Hours
  With smart templates and urgent care–specific logic, providers spend less time documenting and more time connecting with patients. This helps prevent burnout and improves throughput
• Accelerated Revenue Cycles
  Accurate coding, clean claims, and faster billing workflows mean improved cash flow and fewer write-offs. Experity clients consistently see reduced denial rates and faster reimbursement
• Optimized Staffing and Scheduling
  Operational insights and real-time reporting help administrators match staffing levels to patient demand — maximizing efficiency and controlling labor costs
• Lower Total Cost of Ownership
  Unlike large, monolithic hospital EHRs, Experity is lightweight, cost-effective, and requires less IT overhead. This makes it easier to scale across multiple locations
• Tailored Support and Strategic Partnership
  Experity doesn’t just provide software — it partners with health systems to optimize clinical and operational performance through best practices, training, and industry benchmarking

“It used to take me about four or five minutes to complete a single chart. Now, with the Chartlet feature where everything is on one page, I can complete my average chart in about 45 seconds” – Dr. James Yost, Chief Medical Officer, CRH Healthcare

Future-Ready: AI, Automation, and Scale

With Experity, health systems gain more than just a specialized urgent care platform — they access smart tools powered by AI that help optimize decision-making, streamline intake, and remove bottlenecks from patient flow. This intelligence gives urgent care teams the freedom to operate independently while aligning with system-wide goals for quality, access, and efficiency.

Key AI-driven capabilities include:

• Smart Charting Assistance
  AI-driven charting tools reduce documentation time by auto-suggesting relevant clinical notes, diagnoses, and codes — improving speed without sacrificing accuracy
• AI-Powered Insurance Matching
  Automatically identifies the correct payer and verifies eligibility in real time, eliminating manual errors and accelerating reimbursement
• Predictive Front Desk Tools
  Voice and chat-based AI handle routine patient queries and intake tasks, freeing up staff and reducing wait times
• Data-Driven Operational Insights
  AI analyzes visit trends and staffing data to surface actionable recommendations for scheduling, staffing, and resource allocation

By incorporating these technologies, Experity doesn’t just support urgent care workflows — it transforms them. Health systems can meet today’s operational demands while staying ahead of tomorrow’s expectations.

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Conclusion: Get Urgent Care Right — Without Replacing Your EHR

As urgent care continues to grow in scope and strategic importance, health systems can no longer afford to treat it as a side business. With the right tools, urgent care becomes a powerful channel for patient acquisition, revenue generation, and operational agility.

That’s where Experity comes in — providing health systems with the competitive edge they need to expand their footprint, enhance patient satisfaction, and unlock sustainable revenue from every visit. Experity complements your enterprise EHR strategy by giving urgent care teams the purpose-built tools they need to deliver measurable performance gains:

• Reduced door-to-door time, increasing daily patient volume without sacrificing quality
• Faster charting and lower documentation burden, giving providers more time for patients
• Improved revenue cycle performance, with cleaner claims and fewer denials
• Lower total cost of ownership, avoiding the bloat and complexity of hospital systems

Now is the time to treat urgent care as a high-performing part of your health system’s growth strategy. If you don’t already have a sales representative, learn more or request a demo by visiting our product page.

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