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Something we always advise clients to do is capitalize on marketing tactics that are directly tied to seasonality. Not only are you sending a relevant message into the market, but you are also helping your audience be more proactive.
As warmer weather approaches, this is the perfect time to begin marketing tactics focused on sports physicals for kids. Most schools require a physical in order for kids to participate in sports programs and parents are often left scrambling to get a doctor’s appointment. This is the perfect time to get your name out there for sports physicals, so here are two helpful tips to get you started!
Great marketing is about sharing the right message with the right people at the right moment. So when it comes to sports physicals, promoting them at prime locations, such as local schools and sports complexes, is what will help bring in more patients.
By creating a simple flyer promoting your center and emphasizing sports physicals, you are staying top of mind for patients and their families. Some urgent care centers have also offered a coupon for sports physicals, incentivizing people to use your services and encourage patient loyalty.
Another avenue to pursue would be making strategic partnerships in order to bring in new business. One idea would be to sponsor a team at a park district and having your name on the jerseys. That way not only are you at top of minds for the kids but also the parents. So as the need for physicals comes up, your center will be in the running when they go to make the decision.
We also suggest creating strategic partnerships with local coaches and athletic directors. Forming partnerships with local sports coaches could result in a stream of customers that were previously untouched by your reach. As students are in need of sports physicals, coaches and athletic directors will be getting your name out there, encouraging students to visit your center.
A walk-in, extended hours urgent care center can provide great benefit to busy families. With the right locations and strategic partnerships in place, promoting sports physicals is a great way to get new patients in the door and show families your dedication to the community.