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Urgent care has experienced a lot of changes in 2020. It took great agility to accommodate new safety protocols, adopt new coding rules, and — ultimately — respond to new patient demands.

COVID-19 continues to influence patient needs and expectations. It has created a new era in urgent care.  And for those who look closely, opportunity for growth. In the coming pages we explore how patient expectations have evolved and what leaders in urgent care can do now to capitalize on this silver lining opportunity.