Urgent Care Marketing

Articles

Bridging the social distance with effective urgent care marketing

The urgent care industry emerged early in the 21st century when pioneers in healthcare realized that patients wanted a new way of engaging with doctors and the entire healthcare system. Urgent care providers and operators looked at healthcare in new ways, not only as a response to patients’ needs to get well, but as a business that filled an important need for their communities.

eBooks & Guides

Healthcare Marketing 101 eBook

Articles

Two Ways to Promote Sports Physicals in Your Community

Something we always advise clients to do is capitalize on marketing tactics that are directly tied to seasonality. Not only are you sending a relevant message into the market, but...

eBooks & Guides

6 Marketing Ideas Every Urgent Care Should Consider

Marketing may seem like a task that is secondary to operational needs. The opposite is true. Marketing needs to be a primary focus if your urgent care is to succeed financially. A forward-thinking budget will have a line item for marketing. In reality, you can have the best staff and medical equipment in the area—and no patients to serve because they don’t know about you.

Articles

Do Most Urgent Care Clinics Open on Christmas Day?

Do most urgent care clinics open on Christmas Day? Watch this DocuTAP DataBrief to take a look at the questions you should be asking yourself before setting your holiday hours.

Articles

What is marketing attribution and why does it matter for your urgent care?

Where do your patients come from? Urgent care patients have more ways to find you than ever before. Marketing attribution helps identify touchpoints in the customer journey that have the biggest impact on conversion. Learn how to keep track.

Articles

2 Ways to Help Improve SEO

Here at Practice Velocity, we realize that the urgent care market is competitive and that you want your business to be noticed. One way to set your business apart and...

eBooks & Guides

Metrics that Matter: Urgent Care Benchmarks and KPIs Defined

Get a list of the top 10 urgent care key performance indicators and learn ways to help improve your performance with tips from DocuTAP.

Articles

A Positive Response to Negative Reviews About Your Urgent Care

In urgent care, a negative review is bound to happen at some point. While it’s easy to take this personally, especially as a business owner, it’s important to take a step back, take a breath, and respond professionally and authentically. Try our top four tips to make it easier.

Articles

The Unexpected Marketing Value of Sports Physicals

Traditional marketing tactics, such as placing billboards and radio ads, are great ways to promote your urgent care center’s services, but they can also be quite expensive. That’s why it’s...

Articles

Should You Eliminate Keywords from Your Urgent Care’s 2018 Pay-Per-Click Strategy?

If your urgent care center doesn’t have a strong online presence, you’re not going to stay in business for long. That’s why pay-per-click (PPC) ad campaigns should be an essential...

Articles

Do Facebook “Likes” Actually Drive Patient Volume?

Do Facebook likes really result in higher patient volume for your urgent care center? If you find the value of a Facebook “like” elusive, you’re not alone. That’s why a...