Your Patient Acquisition & Retention Success Kit

BRANDING | MARKETING | SEO | ONLINE PRESENCE | REPUTATION MANAGEMENT

Become the Go-to Urgent Care in Your Community

If you’re looking to reach more patients and keep them coming back, this page is for you. We’ve collected our best expert practices, tips, and guides to help you establish yourself in the community, build and maintain a solid reputation, and foster an ever-growing loyal patient base.

Here’s What’s in Your Success Kit:

Develop a Killer Brand and Marketing Strategy

Get expert tips, real-life examples, and helpful guides to not only understand how to establish your brand and marketing, but also elevate your business with best practices

Optimize Your Online Presence and Reputation for Long-term Growth

Simplify SEO to an effective DYI level, and explore tips and ideas that can help you improve your reputation management and attract more patients

Acquire and Retain More Patients by Enhancing the Patient Experience

Go beyond your messaging to capture and preserve new business with patient retention strategies that enhance the modern patient experience

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Achieve these objectives and improve your overall business faster and more easily with this Experity solution

Develop a Killer Brand and Marketing Strategy

A great brand and marketing strategy does more than just persuade patients to come into your clinic. It establishes long-term relationships with the public that will allow you to:

Differentiate yourself from the competition
Establish trust and credibility among patients and prospects
Increase your perceived value
Foster better patient loyalty through consistently positive experiences and met expectations
Attract top talent to your center when you need to hire

This section brings together all our best tips, guides, and examples to help you win at brand and marketing. Kick it off with this 85-second clip to see an example of an effective grassroots marketing campaign.

How to Build Your Brand

Your brand is the core of not only your marketing and messaging, but also the patient experience. If you haven’t refined or developed your brand yet, or if you need ideas on how to live and demonstrate your brand, these resources can help.

4 Emerging Trends for a New Era in Urgent Care

See how brand-building ties in with the patient journey for a full marketing campaign, and hear considerations that drove marketing decisions like location and services for more effective campaigns in this clip.

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How to Differentiate Your Urgent Care Through Team Culture

Positive brand-building starts with your business culture. When you have a rotating schedule, especially between numerous clinics, you don’t have the same team working together every day. Learn how to define a culture that not only helps your staff provide a consistent brand experience, but also work together seamlessly.

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The Top Behaviors of a Winning Urgent Care Team

Listen to these urgent care executives share insights into how they developed brands that differentiate themselves from their competitors in this 4.5-minute clip.

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How to Create a Marketing Strategy

In today’s world, marketing can span across numerous channels, and urgent cares have many opportunities on what to market and how. You’re not just an option for episodic care. You’re part of the community. You are there for patients in a time of need. You are convenience and timeliness when answers are needed. Read these resources to get new ideas on how and where to market, and to whom.

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Urgent Care Marketing: Ideas, Best Practices for a Digital World

Learn basic digital marketing practices along with more sophisticated tips and ideas to make your marketing campaigns more successful. This page covers:

How to Market an Urgent Care Clinic
Urgent Care Digital Marketing Must-haves
Urgent Care Marketing Campaigns
Urgent Care Marketing Ideas
Reputation Management

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How to Market and Diversify Your Services to Your Community

Gain the intel on generational healthcare preferences that help explain why patients are not choosing urgent care — and what you can do to change that. Graduate to a more advanced level of marketing by learning:

Urgent care services that people most and least consider
What’s keeping the different age cohorts out of urgent care
What kind of new services may be most popular based on your community
Tips for marketing to the separate generations

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Urgent Care Marketing 101

Digital strategies are not the only relevant channels to market through, even today. This guide dives more deeply into traditional marketing tactics like grassroots efforts, various print and signage opportunities, and also provides tips on email campaigns and creating quality content.

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Optimize Your Online Presence & Reputation for Long-term Growth

While part of an overall marketing strategy, your online presence and reputation management are somewhat separate pieces of the whole — and unlike a marketing campaign that ends, these digital cornerstones demand ongoing monitoring and maintenance. Learn how to show up in more search results and improve your clinic’s online ranking to get chosen by more patients.

Urgent Care SEO for Non-marketers: What, Why, and How

If you’re not outsourcing your search engine optimization (SEO,) you can learn how to find and effectively use keywords to increase traffic to your page and improve your online presence.

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5 Tips for Urgent Care Reputation Management

Online reviews influence most purchasing decisions, and the same is true of patients looking for healthcare. Get ideas on how to improve and maintain your reputation not only through technological conveniences, but also in-office strategies for staff.

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How to Collect Patient Feedback in Urgent Care

It’s hard to control your reputation when you don’t know what patients think (until you see the bad review.) Get tips on how to effectively acquire patient feedback and take action once collected.

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Keyword Strategies for Marketing Your X-ray Services

Need to improve your X-ray revenue? This guide includes a list of specific keywords to use in your marketing along with the best ways to utilize them across local search, your website, and paid ads.

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Talking About Your Reputation: A Fireside Chat with Tim

This video is not available to the public anywhere else! While this Experity Virtual User Experience session is from 2020, the content is still relevant. Click to watch former SVP of Patient Engagement Tim Dybvig discuss:

What is reputation management
Reputation 101 (1:06)
Listening to your patients (4:18)
How to improve your reputation (14:30)

Acquire and Retain More Patients by Enhancing the Patient Experience

All the marketing in the world won’t matter if your patients have a bad experience. Learn how to solve for some of the most painful parts of the patient journey, resulting in higher online ratings and better retention.

Solving the Top Reason Patients LWBS: Wait Time

Urgent care doesn’t always feel very urgently addressed for patients. Learn what you can do to not only reduce wait time, but also reduce perceived wait time — making patients feel more in control of their schedule and less likely to leave without being seen.

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How to Win Patients Over for Increased Retention

Patients are increasingly dissatisfied with healthcare, but urgent care has a unique opportunity to go above and beyond expectations. This guide examines what goes wrong for patients and how urgent care can deliver the kind of experience patients want and deserve. Download to learn:

A better understanding of where patients struggle at every point in the urgent care patient journey
The easiest way to minimize these pain points and transform how patients experience healthcare
How these improvements also benefit your staff, operations, and potential to optimize profitability

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How to Get More Patients and Faster Throughput in Urgent Care

If you increase visit volume, your staff also needs to be able to handle it efficiently. The blog shares tips on how to appeal to more patients, and how to reduce door-to-door time so that you can handle an influx of visit volume and deliver a more pleasant experience for the patient.

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Recommended Product: Experity Patient Engagement

Not only can you give patients a better experience through online booking and real-time text updates for appointment times, but you can also cut wait time with online preregistration and load balance your staff with waitlist visibility. Furthermore, you’ll improve your chances of winning a new patient through the Google Reservation integrations.

But that’s not all. This solution streamlines and simplifies your reputation management so you can automate surveys and manage reviews right from your system.

Click the button to learn more about Experity’s Patient Engagement solution and sign up for a demo.

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