New Branding Arkansas Blue Cross Blue Shield – Skai Blue

Skai Blue Cross and Blue Shield Arkansas Blue Cross and Blue Shield has a new brand within its family of affiliates: Skai Blue Cross and Blue Shield. Skai Blue is a new third-party administrator (TPA) that will more broadly support the company’s national business and clients.

Arkansas Blue Cross national accounts are currently serviced by BlueAdvantage Administrators of Arkansas (BAAA). Skai Blue will serve as a new TPA, administering health plan benefits for the company’s self-funded national accounts and future national business, providing customer service, claims processing and other benefit solution services for some of the nation’s leading companies.

This new brand will launch beginning January 1, 2026, and includes the following groups: ABB, Arvest, JB Hunt, Simmons Foods, Paychex, Walmart, and Uniti.

Availity provided communication to all clearinghouses in early September 2025, notifying them of the new Payer ID # (BSKAI) assigned for the Skai brand.