The mistakes you’ll learn to avoid in each chapter of this whitepaper
Learn how to scale the in your current market. Discover two strategic ways to position yourself around your community — so that you intercept the traffic heading towards competing urgent cares.
The rules you’re accustomed to could change as you branch out into other geographies. Avoid getting locked into a confusing situation, like using separate insurance providers across clinics.
Even if you’re not thinking about expanding, branding is crucial to being a recognizable business with a loyal patient base. Learn how to differentiate yourself in the market, find new patients and get those established patients to come back to you.
A scalable culture is one that will reinforce your brand and also your reputation among providers – to you retain and attract quality staff. Create consistency in your culture that will make you more successful as a big business.
Even with ramp-up time to profitability at an all-time low, you still want to avoid mismanaging staffing costs, marketing budget, launch date, and more to ensure you don’t run out of money before you turn a profit.
Consistent business processes across your clinics make it easier to manage your clinics, replicate a great patient experience, and keep staff happy. Learn how to build your playbook.
We know the people handling billing and managing the nuances of your one or two clinics are amazing. But can they handle the complexities that arise once you hit three clinics?
You need to be able to measure how your business is performing against your goals, industry trends, and everything else that impacts your success. Read the ten most important KPIs to watch in your urgent care.
When you have numerous clinics, you’re in a different ballgame when it comes to marketing. Understand how to leverage promotional opportunities to get the most bang for your buck.
Ensure that you break even as soon as possible — and give yourself room to continue growing — by knowing where other clinics have mistakenly spent too much capital. And learn how recently, too little capital is hurting longevity in some new clinics.