How to Revive Urgent Care Revenue Through Higher Acuity

Treating higher acuity patients — like those needing laceration repairs, casting, EKGs, fluid hydration, and other “complex” procedures — was once foundational to urgent care. But recent data shows a steady downward trend in these types of visits.

Turning these patients away not only diminishes the value of choosing urgent care over the ER, it also means urgent cares are passing up important revenue opportunities.

Fortunately, you can raise your acuity level with the staff you already have by going back to basics. This guide walks you through four steps to help you not only handle higher acuity visits at your clinic, but also make the transition successful.

Identify the services that make the most sense at your clinic and create a plan to make the process as smooth as possible.
Review higher-acuity opportunities in urgent care to determine who can be trained on what
Start attracting patients with more complex conditions with smart marketing
Find ways to reduce clinic costs to offset the expense of training and equipment

Refer out fewer patients and increase your revenue now. Download the guide to get started today!

A look inside

A combination of factors has led to a decline in the acuity of urgent care visits, including a focus on seeing more patients per hour, bottlenecks resulting from COVID-19, and a trend to staff with more advance practice providers (APPs) than ER doctors. But you can reverse course to start making more money — and better serve your community.

Identify Opportunities and Create a Plan

Get tips on how to determine what you can offer and how to build out a plan that works for everyone.

Train Staff to Treat Higher Acuity Patients

Understand the scope of high-acuity cases urgent cares can handle so you know who can be trained up.

Communicate to the Public

Learn simple but effective ways to market your new services to patients and start making more money.

Reduce Costs to Help With Your Transition

Ease the stress of added expenses by finding ways to reduce other business costs.