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Recently a California telemedicine company announced its Pay-With-A-Tweet payment method. Telecure, which provides medical care via telephone and video medical consultations, is being touted as the “first to provide healthcare to patients in exchange for sharing via social media.”
Some of us at Practice Velocity, an urgent care EMR / EHR software company, are shaking our heads and saying, “Now I’ve seen everything.”
The social media currency system, Pay-With-a-Tweet, has been around for a few years, and involves customers “paying” for a product/service by posting on Twitter or Facebook instead of paying money. Usually this approach is used for digital goods, such as music, software, ebooks, or photos. It’s designed to create viral buzz because, as Pay-With-a-Tweet says on its website, “the value of people talking about your product is sometimes higher than the money you would get for it.”Today, the digital “word-of-mouth” advertising is taking over in colossal proportions. More “natural” buzz about your business on the Internet equates to more business for you overall, but who would ever think this could apply to the urgent care industry? It’s intriguing, to say the least.Telecure – a virtual arm of Action Urgent Care in San Jose, Calif. – offers $25 phone medical consultations for minor health conditions (cold and flu, sore throat, and sinus infections) to patients. Telecure’s medical providers are trained to catch conditions that raise red flags, and direct those patients to a local urgent care or an emergency room. Perhaps even Action Urgent Care.
In a virtual age of tweeting, posting, linking, pinning, adding to circles, plus-ones (and who knows what else!), this marketing method might just help build urgent care center volume. It certainly caught our attention here at Practice Velocity and made us wonder what others in the urgent care industry think about social media marketing. What are your thoughts on Pay-With-A-Tweet for medical care? What social media marketing strategies have you tried? Please share with us by commenting below.