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Did you miss part one of our series on marketing ideas every urgent care should consider? Read part one first. Then check out the next idea to help advertise your urgent care.
For all the expensive, glossy marketing items out there, nothing is more effective for urgent cares than being involved in the local community. Grassroots marketing efforts can be easily done, are cost effective, and will be seen as a more genuine approach to reach potential patients in your neighborhood.
Ideas for community involvement can be sponsorship of events, such as sports, health activities, or other local functions. You can also participate in—and donate to—local fundraisers and charities. School and college event sponsorship can also be effective if you serve a younger demographic. Build strong relationships with local businesses if you do workers’ compensation or occupational medicine.
Host open houses, conduct a local flu shot clinic or sports physical camp, or invite area leaders to visit and tour your facility. Join your local chamber of commerce—and, contrary to popular belief, it’s wise to develop relationships with other local providers and medical organizations, so you can easily share referrals as needed.
Looking for a better EMR/PM and billing services for your urgent care? Take a look at DocuTAP’s cloud-based, tablet-run EMR and revenue cycle management services designed specifically for urgent care clinics.