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Next month we’ll be launching our first issue of Urgent Care Quarterly where each quarter we’ll dive deep into a data set and provide insight into urgent care trends. Throughout the year, we’ll break down data nationally and regionally and by new or mature clinics. Then we’ll look at visit volumes, reimbursement, door-to-door times, and other KPIs critical to the success of the industry—all with real, discrete data.

In the first issue, we’ll look at the previous four flu seasons (including this year’s). One metric we’ll dig into is how to determine when the flu season began. Based on historical data, the flu season begins once flu diagnoses are greater than one percent of your total office visit—meaning we can declare this year’sflu season officially began in December. With that said, we can anticipate these types of visits to increase incrementally in January, February, and mostly likely in March, too.

Over the years, the flu visit volume trends have shifted. In 2013-2014 and 2014-2015, the flu season hit early and was long-lasting. Whereas last year, the flu came late and the season itself proved to be short. So far, this year (2016-2017) is trending similarly to last year, with the flu just now ramping up.

We’ll look at the flu trends in even more detail in our first issue of Urgent Care Quarterly. So watch your mailbox for your copy or subscribe to it now.