The main goal for any business is to build up new clientele and continue relationships with current clients. The use of social media can help urgent care clinics achieve these goals. By being present on social media you are raising awareness of your urgent care facility to potential patients while keeping your current patients up to date. Let’s talk about why you need a social media presence, what you should post, and which platforms you should be using.
Now more than ever, social media is used to find information on businesses and to discover new places. Social media is a great source to target new clients and provide your basic business information (hours, contact information, etc.). According to the National Research Group, Facebook is often used to gather healthcare information, with 94 percent of Americans using this resource. These people are also likely to use YouTube and Twitter to collect information.
By having a social media presence, you give your patients a chance to provide feedback and health-related content. Many people pick a business because they have a positive and attractive social media presence. According to research from PwC, 41 percent of survey respondents said information found via social media would influence how they coped with a chronic condition, their approach to diet and exercise, choosing a specific hospital, or choosing a specific physician. It’s easy to see why using social media is so important.
41 percent of consumers report social media affects their healthcare provider choices
Once you have a social media presence, it can be hard to know what to do next. Before you make your first post, make sure you discuss a plan for your social media platforms. You want to make sure you have someone update content and create relevant posts. But before you begin, make sure you know your brand voice and how it will shine through your posts.
Once you have these initial steps done, it’s time to post. You want posts that will engage and encourage questions. Almost all businesses promote their blog posts on their social media platforms, which is a great start. Some other ways to get traffic to your page are contests, surveys, and donation opportunities. Generally, posting at least three to five times a week shows you’re active and engaged with the community.
Every social media platform can benefit your urgent care. Although it may not always be possible to keep up with multiple accounts, it is important to determine which platforms are most effective for your urgent care. Below are the most popular and engaging social media platforms:
Other social media platforms to consider:
As medical professionals, you’re subject to higher standards—especially when it comes to patient privacy. Look for social networking opportunities to answer patients’ common questions, share information, and show off your company culture. Don’t use any patient likeness, quote, or information without permission, but do invite them to share positive information about your clinic. Always respond to patient comments, especially when you can resolve a situation. And use feedback to improve your patients’ experience.
Social media is no longer just the place we play online. It’s become a part of the bigger digital culture. More than ever, your lack of a social media presence tells patients and prospects something about you. When you communicate in the social media space, you control the message—and this makes all the difference.
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