Travelers are an urgent care target audience your center may not have considered marketing to. But you should, especially during the busy summer travel months, and here’s why.
The odds of getting sick or hurt while out of town are higher than at home for several reasons. Most people have increased activity and try new experiences during travel. There is also often a climate change, and exposure to a different environment along with many new people. Finally, eating new or unfamiliar foods can raise the stakes.
Unexpected illness or injury can completely undermine the purpose of a trip—and about one-third of all trips are for leisure only, while two-thirds are for business or a combination of business/pleasure. As the saying goes, “time is money,” so for most people the cost to get better is less important than diminished productivity or lost enjoyment at the destination. This means most travelers are willing to, and would prefer to, pay out-of-network rates at an urgent care center rather than a crowded emergency room.
Here are some strategy tips for marketing your services to this urgent care target audience. Consider the following types of hotels:
Meet with the appropriate staff and provide flyers, patient brochures or other materials for distribution as needed to guests. You should also connect with drivers of airport and hotel shuttles, who can make referrals for healthcare—and may be the ones driving those who need urgent care. Consider also offering van or taxi-service vouchers for hotel guests to use, with your urgent care picking up the tab for those fares.
Marketing tactics to avoid:
When it comes down to it, the front desk manager and staff members need to be your biggest advocates for steering customers toward your urgent care center when health needs arise.