It’s critical for you to advertise urgent care when starting out, since the goal of bringing in as many people as you can is vital to overall success. And one of the best ways to attract patients is to make your brand visible in the community. Using a billboard to market your urgent care will draw eyes to your center 24-7. Also, since most people tend to drive the same route every day, a large number of potential patients will see your ad continually—keeping your center top of mind. Dr. Stern explains the advantages of sponsoring a billboard for your urgent care in his blog, “No Sign Available? Try a Billboard.” Click here to read more.